"No need to jump on a table to exclaim EEEK!! 'cause good news Nelly...It's a fake, it's a fake - and most importantly, we might add, not only is it FAKE, but...(please read this out loud in a voice for all to hear): "NO REAL ANIMAL PARTS ARE USED IN THIS TOY!!!" This toy proves that cats don't have to have real fur from a poor little animal to have a fabulous frolicsome time. FAKE is better. Your cat will love this little guy; our secret ingredient is a teensy rattle and our ZOOM® AROUND THE ROOM HIGH-TEST ORGANIC CATNIP that will activate your Big Game Hunter, Big Time."

But the gift options for pampered felines does not stop there. No longer the ugly lump of pseudo sheepskin hidden in the corner of the room, pet beds are now designed to be displayed.

Take for example the Kittypod Prrrounge created by acclaimed furniture designer Elizabeth Paige Smith. Made from layers of industrial strength recycled cardboard, bonded together with non toxic adhesive, the Prrrounge is stylish yet functional serving as both a perch and scratching post. A range of Kittypod products and cat furniture is available from the modern sustainable interiors retailer Vivavi.

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